Google Current

[via John Battelle]
In an interesting blend of Google's ubiquity as a place people look for information and cable news as a place to see what the nation finds interesting at that particular moment, Al Gore's new Current TV cable channel has announced Google Current. From Search Engine Journal's coverage:

“Google Current,” built using samplings of popular Google search data, including from Google Zeitgeist, complements the free-flowing pod format with news updates each half-hour. Thirty seconds to three minutes in length, these segments buck conventional news practices by reporting not on what media editors decide is “news,” but on the topics people are actually searching for right now. So news isn’t what the network thinks you should know, but what the world is searching to learn.

Technorati tag: Google